Phoenix & Vulcan House
Mercury House
Phased Masterplan
Vinyl Factory Village, Hayes

Vinyl Factory Village


This scheme to regenerate the former EMI record pressing plant at Hayes was the last chance to save a complex of Art Deco buildings and transform positively a swath of industrial land to the west of London.

The history of the site is crucial to the story, the Art Deco concrete buildings were completed in 1928 and housed the head offices of the Gramophone Co. Ltd. and their record label His Master’s Voice. Mergers led to the creation of EMI on the site, but by the mid 1990’s the site was largely mothballed.

Rather than demolish the existing buildings and replace them with a consented scheme for distribution sheds, the scheme retained and refurbished the Wallis Gilbert buildings as loft spaces for a mixed-use development of retail, office, leisure and residential.

The proposal retains and refurbishes the six Art Deco concrete buildings and sets them in a new urban landscape with new residential ‘villages’ at the east and west ends of the site. The design proved that the retention of these buildings may well be historically necessary but could also be economically viable.

The challenge was to create the right environment to live and work...

This was an opportunity to reinvent the site and its buildings and to transform the area into a destination.

Description: Mixed-use urban regeneration to retain the existing vinyl factory restore the historic buildings and create a new Creative Quarter within Hayes.

Site: 6.5Ha

GIA: 17,000SM Retail & Leisure; 37,000SM Commercial Office; 36,000SM Residential - 325 dwellings; 1200 Parking spaces.

Client: Private Equity Co.

RT team: Peter Philips