Lacoste Chaussures Paris were moving to a new office and showroom so they invited Rock Townsend to make the space reflect their high end brand.
The space was intended to be kept as open as possible with glazed offices pushed to the edge of the space to maximize the open plan office.
In the showroom, the use of brand details and product immersion was key to the design. The crisp white insertions identify the different sectors and Lacoste ‘pique’ inspired the shoe displays, an innovative and interesting way of displaying the product. In the women's section of the showrooms, an innovative banquet seat allows the user to be surrounded by eye line level product.
Client: Lacoste Chaussures
Location: Paris, France
Contractor: Meubles Hay
Completion: July 2015
Photography: Matt Clayton